Why do we have a confidential messaging system? The purpose is to (1) not publish your email address so that spammers cannot find you through our website (2) maintain confidentiality. Investors do not want to advertise that they have money and do not want to be harassed by people needing money for their business. Sellers of businesses do not want competitors and clients to know that they are for sale. A competitor can use this to their advantage. By keeping the identify of buyer and seller anonymous, you can sell your business without being worried about being discovered you are in the market to buy or sell a business.
Please note that if you put in a description in your listing that is so specific that anyone can figure you out, this will not prevent people from knowing you are for sale. If you are a fast food business and state that your location is at the corner of two streets, it will not take a rocket scientist to figure you the name of your company which is for sale. If you state in your listings you are a business in the west end of the city with the following traits ….., hopefully no one will be able to guess your identity.