Are you having troubles trying to sell your business – is the price too high? are you in an industry which is being affected by external events detrimental to your business? For example high gas prices are affecting car sales which in turn affect all companies related to the automotive industry. This affects trucking companies, CNC shops and many more.
Do you need to market to a competitor? How do you give information to a competitor without revealing too much information about yourself? You never should reveal your customer list at the beginning of your negotiations. You may want to have a middleman/broker talk to your competitor because your company name will not be identified. Purchasers can use information about your business for their own interest. By telling customers you are for sale, customers may be concerned your stability and not provide you the business. Often you can get a much higher price from selling to a competitor however you must proceed carefully in order to ensure confidentiality is maintained for the present and in the future in case your negotations do not succeed.